BOOCHIER X FINANCIAL TIMES - Diverse jeweller backgrounds shape inspiration and creativity
A mixed-heritage Ghanaian, a Hong Konger and a Jordanian find success in different cultures
In hindsight, 2019 might not have been the best time for Melinda Zeman to start a jewellery business in Hong Kong. She launched her brand, Boochier, as the city saw its biggest political protests, with the Covid-19 pandemic following shortly afterwards.
“There was pent-up demand [for jewellery] but people were terrified of going anywhere [shopping] in public,” says the designer. Nevertheless, a system of private appointments at her showroom in Central District, on the southern side of Victoria Harbour, proved to be a great way to promote her mood-lifting jewellery.